Citizens, not consumers

The New Citizenship Project advocates for the trend from consumers, a role that developed in the 20^th century, to 21st century citizens. This shift influences how we see ourselves – reactive or taking an active role – as well as how we treat others – whether we ‘sell’ to them or offer ways to participate in our institutions and society as a whole. A compelling idea.
At Tate we worked with NCP on the future of membership project, how to move from a transactional to a more connected, participative relationship with Tate Members.

https://www.citizenshift.info/
https://www.thefutureofmembership.info/
https://www.newcitizenship.org.uk/