Citizens, not consumers

The shift to a more participative society

The New Citizenship Project advocates for the trend from consumers, a role that developed in the 20th century, to 21st century citizens. This shift influences how we see ourselves – reactive or taking an active role – as well as how we treat others – whether we ‘sell’ to them or offer ways to participate in our institutions and society as a whole. A compelling idea.
At Tate we worked with NCP on the future of membership project, how to move from a transactional to a more connected, participative relationship with Tate Members. 

Author: sabine.doolin

Strategy consultant working with the cultural sector

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