In tune with youth culture

How Late at Tate is changing perceptions of a gallery visit for young people.

“Lates” are a popular way to activate museums and galleries and attract a younger audience. The social aspect and the different atmosphere at night are important triggers, but they can do much more than that. As part of Circuit, we did some audience research with young people attending the Late at Tate programme at Tate in 2015. The most interesting finding for me was in relation to young people developing their identity and how we can support that. Here is a link to the posts.

Circuit was a four-year national UK programme to “connect young people and galleries to spark change”, working in partnership with the youth and cultural sector across the country. Led by Tate and funded by the Paul Hamlyn Foundation, it provided opportunities for young people to steer their own learning and create cultural activity across art disciplines. The Circuit website is a wonderful repository of a lot of the learnings from the programme across the four years and across the country.


Image © Dan Weill

Author: sabine.doolin

Strategy consultant working with the cultural sector

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