Audience change – we change: Making Tate more inclusive

The Museums Aotearoa conference 2017 He waka eke noa – Museums Of Inclusion asked: How do we make our institutions more inclusive – accessible to everyone? In my presentation at the conference, I spoke about how we approached this at Tate.

Tate is known for attracting large audiences and has been associated with opening up and democratising art. It has delivered an impressive array of diversity-driven initiatives and the contemporary collection, newly presented when the new Tate Modern opened in 2016, is more culturally diverse than ever before. This is consistent with Tate’s aim to be “a truly inclusive organisation with a workforce and audience as diverse as the communities we serve”. However, in common with many other cultural organisations, Tate has not seen the consistent growth in diversity it was hoping for, and we realised we needed to make fundamental changes to the way we work.

We moved to a whole new approach: From short-term successful but often unlinked diversity projects in different parts of the organisation, we started to move to a new and more integrated strategy that places diversity and inclusion at the heart of Tate’s objectives and organisational practices. At the core of this are two initiatives: a new Audience Strategy and a Diversity and Inclusion training programme for staff to recognise and combat unconscious bias.

My confernce presentation “Audiences change – we change. Making Tate more inclusive” showed how we approached this, the challenges and what we learned in the first two years of this process.

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