5 things that are everyone’s job in cultural organisations

A great post by Colleen Dilenschneider highlighting the importance of cross-departmental collaboration for developing audiences. Her 5 things are:

1 – Understanding audiences is everyone’s job
(Not just Marketing/Communications)

2 – Inspiring people around your mission is everyone’s job
(Not just Education)

3 – Creating a satisfying experience is everyone’s job
(Not just Visitor Operations)

4 – Reaching new audiences is everyone’s job
(Not just Programs or Community Engagement)

5 – Cultivating a community of supporters is everyone’s job
(Not just Membership)

Read the article Stepping out of silos