Some great insights into becoming a data-informed cultural organisation can be found in a mini-series of Colleen Dilenschneider, of US research agency Impacts, on her blog.
She suggests four steps:
1 – data collection
2 – data interpretation
3 – data acceptance
4 – data integration
Read more about data collection including some useful explanations of types of research, what to measure and how to get the data.
But data is only the start, of course, and the culture change involved is not to be underestimated. Look out for the other three of the four steps she proposes in following blog posts.