Bringing the data to life – here is step 2 of Colleen Dilenschneider’s path to becoming a data informed cultural organisation: The Few, The Proud, The Nerdy – Why Your Organization Needs Data Advocates (2/4)
From my experience working at Tate, I support this 100%. Research and data alone are not enough to become data informed. It requires a lot activation to get people to understand, embrace and eventually act on research findings. Investing in insight is great, but investing in its activation will get you the return.
As Colleen suggests, “data needs:
- an insider who knows what the findings mean
- a storyteller who shares the story that the data tells
- a translator, so it isn’t misunderstood
- a champion, so it is kept front and centre”
Read Colleen’s article here.