7 things data-informed organisations do differently (3/4 and 4/4)

Here is the forth post of Colleen’s path to becoming a data informed organisation: Seven Things Data-Informed Organisations Do Differently.

The 7 things are:

1. Bring everyone to the same level of understanding;
2. Incorporate data into all planning processes (not just marketing);
3. Develop measurable objectives and metrics for success;
4. Continuously gather market data and update plans accordingly;
5. Take advantage of the predictive power of data;
6. Look at market research as an investment rather than a cost; and
7. Are actively shifting the organization’s culture

For me no7 is bringing it all together – a culture change. This is about attitudes to data, but I think behind this needs to be a positive attitude and approach to people – eventually it is not about data, but about our visitors, audience, customers, whatever we choose to call them, and about understanding them and showing empathy.

BTW, I realise I didn’t post Colleen’s third blog, here it is if you want to complete the series and hear about common cognitive biases to data: Accepting Data Can Be Hard