To follow-up a previous blog post, here are the first results of the flexible pricing experiment at a German museum.
Weserburg Museum für Moderne Kunst in Bremen tried a “pay-as-you-stay” model, charging 1 Euro per 10 minutes of a visit.
First results show that visitor numbers increased while maintaining steady income levels, reports Tom Schoessler, Managing Director of the museum. To get a better understanding of the effects, they will run another test this month. Encouraging experimentation, Tom Schloessler states “One thing is for sure: trying something new did not hurt.”