Did the ‘pay-as-you-stay’ trial increase attendance?

To follow-up a previous blog post, here are the first results of the flexible pricing experiment at a German museum.

Weserburg Museum für Moderne Kunst in Bremen tried a “pay-as-you-stay” model, charging 1 Euro per 10 minutes of a visit.

First results show that visitor numbers increased while maintaining steady income levels, reports Tom Schoessler, Managing Director of the museum. To get a better understanding of the effects, they will run another test this month. Encouraging experimentation, Tom Schloessler states “One thing is for sure: trying something new did not hurt.”

Read the article
Check out Weserburg Museum

Pricing announcement on the museum’s website (March 2020)

Author: sabine.doolin

Strategy consultant working with the cultural sector

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