Embrace your competition: Brooklyn Museum and Netflix

With an ever increasing offer of things to do in our leisure time, and now even more so directly from our sofas, the real competition is no longer other arts organisations.

Brooklyn Museum has embraced this thought with a collaboration with Netflix. “The Queen and the Crown” is a 3D immersive virtual exhibition of costumes featured in two Netflix series (The Queen’s Gambit and season four of The Crown) on a digital exhibition floor, aiming to make the museum more relevant to digital-native audiences.

Image: Brooklyn Museum

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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