Pitfalls when reporting visit numbers

Colleen Dilenschneider, in a recent blog post, reminds of a few pitfalls when reporting visitation numbers, which are good to keep in mind:

  • Overlooking population growth in attendance trends
  • Counting door swings as if they are all different people
  • Omitting the addition of new organisations or programmes to totals
  • Adding together different survey methodologies
Image: William Iven on Unsplash

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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