Talking with a client recently about how audience insight is discussed, we spoke about how to create a safe space where it is okay to talk not just about successes, but also share failures and learn from them.
I came across this interesting initiative in the UK, by the authors of the article above, who want to “instigate more honest and open conversations about failure.” The FailSpace Project wants to “encourage those working in the cultural sector to consider success and failure as two sides of the same coin”.
And as to failure – beyond just talking about it, this author shows that you can even make a book out of failure: Tinderbox.
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