A bold strategic move

The Ben Uri Gallery and Museum is a small museum in London that “celebrates, researches and records the rich Jewish and immigrant experience in the visual arts since 1900”. It made a bold strategic move and amid financial pressures decided that transforming its operational model to a fully virtual museum with a physical presence is the way forward to being a sustainable organisation and delivering its mission. And adding another bold move, it funds the transformation by deaccessioning some of its collection. In the first 3 months after the soft-launch of benuri.org engagement numbers have exceeded budgets and expectations, so they seem to be well on track despite (because of?) the difficult pandemic times in the UK. Chair David Glasser explains the move in a video and in an ArtsProfessional article.