Touring re-invented

Organisations are developing innovative ways to keep touring content in times of the pandemic by developing blueprints rather than finished productions or exhibitions. This approach doesn’t require travel and seems less expensive and more environmentally conscious. 

Image: Sven Mieke on Unsplash

Greenwich Dance (UK) commissioned six artists to develop new dance work. The work is packaged as ArtsUnboxed, a virtual blueprint, and sold to venues, festivals and dance organisations. Those purchasing the works will then be able to deliver them using local artists, with a royalty going to the original creatives. 

The second such idea I have come across in recent weeks is Blueprint Packs by the Science Museum (UK). Blueprints for science exhibitions are shared digitally and without objects, partners then adapt them with their own objects and locally relevant stories and show them in their museum. 

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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