Embracing ageing

As a follow-up to my recent post about the ageing population, this cartoon and story see an obsession with young people among marketers and suggests we finally tap into the aspiration of age

Here is a restaurant that is embracing the ageing society and is living inclusion. 37% of its orders were mistaken, but 99% of its customers were happy. The Restaurant of Mistaken Orders is a pop-up project in Japan where all servers are people living with dementia. It wants to spread awareness and make society more open minded and relaxed about dementia. Highly relevant in light of 35 million dementia patients worldwide, which – according to the WHO – will increase to 115 million by 2050. 

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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