The concept of Radical Pricing is a new approach to ticket pricing for the performing arts. It draws on the principles of Radical Hospitality and puts the emphasis on making people feel welcome. Pricing is used not only as a revenue management tool, but also as a form of access for audiences of all backgrounds. It recognises the value the offer represents and gives patrons a new level of freedom to reconcile the value they place on art with the money they pay for it.
This JCA article introduces new ideas for pricing under the Radical Pricing umbrella.
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