Digital engagement in real life

The new report In Real Life: Mapping digital cultural engagement in the first decades of the 21st Century explores arts and cultural participation in an environment increasingly influenced by digital technology. Produced through a partnership between the Australia Council for the Arts and the National Arts Council Singapore, the report looks at the implications of digital transformation for the cultural and creative industries.


Its key insights are:

  • Digital elements are embedded in everyday life and cultural participation
  • It is increasingly difficult to distinguish ‘artist’ and ‘audience’
  • Audience expectations are changing
  • The live experience is no longer just about ‘in-person’ attendance
  • Digital access is unevenly distributed
  • Audience expectations include significant access to arts and culture for minimal cost
  • Platforms claim to be impartial, but privilege some content over others 
  • Many of the digital trends were already occurring and have been accelerated by the pandemic

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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