An interactive museum and working lab

new interactive exhibition about behavioural science challenges visitors’ “sometimes mistaken ideas of how rational they believe they are in daily decision-making and life choices”. It is run by Mindworks, the world’s first interactive museum and working lab dedicated to behavioural science, operated by the Center for Decision Research at the University of Chicago Booth School of Business.

Image: Pentagram

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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