Relevance is critical for the future of cultural organisations. Microsoft’s Strategy Leader for Libraries and Museums suggests harnessing data to underpin this relevance. In a MuseumNext article about the opportunities and challenges presented by big data, she argues that:
“Big data in and of itself doesn’t benefit museums, but having mechanisms in place to analyse and gain insights really does”.
Artificial intelligence can help with that, but there is also a need for more data specialists in the museum sector. And finally (and importantly I may add), it requires to determine how to act on those insights.
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