A new museum model is emerging post Covid

Research with 300+ UK museum directors by the Art Fund (the UK charity that secures works of art for public collections) found that a new model for museums is emerging post Covid:

In this model, the physical space of the museum is no longer dominant and instead the museum is divided into three: on-site, online, and out in the community with each equally important and informed by the other two.

The research also found that health and wellbeing, digital engagement and relevance are central to museums’ ambitions and that these are increasingly delivered through partnerships. 

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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