Turning audiences into ticket buyers is crucial for many organisations and their revenue. And we buy tickets online for all sorts of services all the time.
“Considering how business critical the website is for doing this job, it’s surprising how many people report feeling frustrated by poor experiences that can leave them irritated enough to abandon their ticket buying journey altogether.”
This article by a digital agency asks should buying a ticket really be this hard? and finds 4 main frustrations and ways to solve them:
- Frustration 1: Seat selection
- Frustration 2: Cross-selling add-ons
- Frustration 3: Logins and passwords
- Frustration 4: Relevant information about the venue
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