Sabine Doolin – Director
An internationally experienced audience strategist, I bring skills and expertise in leading strategic, audience-focused thinking and activating it in an organisation.
My skills in consumer understanding, strategy, commercial management and organisational development result from a career at world leading branded consumer goods company Procter & Gamble. After a joyful and mind-opening time doing a post-graduate MA in art history, I transferred my skills to the cultural sector and worked for Tate. I brought more audience focus and inclusive thinking to the decision making and strategic direction of the four Tate galleries – Tate Modern, the world’s most visited modern and contemporary art museum (with its new extension that opened in June 2016), Tate Britain, Tate Liverpool and Tate St Ives.
I founded InsightUnlocked when I relocated to New Zealand. Based in Auckland I am flexible to work with organisations in New Zealand, Australia and internationally.
Clore Leadership Programme
Arts Council England Cultural Leadership Programme
MLitt History of Art (Post-graduate)
Harvard Business Case Study Programme
MSc Economic & Social Sciences
Other things I am involved in:
Facilitated contact between Auckland Art Gallery (AAG) and San Francisco Museum of Modern Art (SFMOMA) that led to a chatbot through Facebook Messenger giving online audiences a new way to explore AAG’s collection. In collaboration with Anna Leary, Objective Virtual Marketing.
Creative New Zealand Nui te kōrero conference: Workshop “Tear up the audience rule book” with Sally Manuireva
Australian Museums and Galleries Association (AMaGA) 2019 Conference: Workshop “Tear up the audience rule book” with Sally Manuireva
Auckland University – Art History, Museums & Cultural Heritage Seminar Series, 2018: Opportunities and challenges for developing audiences for 21st century museums.
Museums Aotearoa conference 2017, NZ: Inviting in: Audiences change, we change.
Tate training programme for the Ministry of Heritage and Culture of the Sultanate of Oman, London, 2015: Understanding audiences.
Communicating the Museum conference, Sydney, 2014: Are you ready for young audiences?
The Connected Audience conference, Berlin, 2014: Let’s talk about the practice.
University of Westminster, MA Museums, Galleries and Contemporary Culture, London, 2011-2016: Understanding audiences and their experience.
Tate and King’s College London courses “Inside Today’s Museum” and “Towards Tomorrow’s Museum” 2013-2015: The museum and its audience.
I love art, dancing tango, walking along New Zealand’s beautiful coast line, discovering more about the cultures of the Pacific, and if I could time travel, I’d spend some time in Vienna around 1900.
Unlocking insight – unlocking strategy – unlocking audiences