Who I work with

I work mainly with museums, galleries, performing arts and other cultural organisations, clients include:

What they think

We are very grateful for the mahi we were able to do with Sabine to develop our audience engagement strategy. In a collaborative workshop Sabine led us competently through the process of distilling our aspiration and our audience priorities together to develop a roadmap for our gallery’s audience engagement offer.

Lisa Berndt, Curator Public Engagement, Govett-Brewster Art Gallery / Len Lye Centre

“Sabine has worked with us at MOTAT on several occasions over the last two years helping us to define who our audience is, what motivates them and how we can better engage with them. Her approach is refreshing, focused and always evidence based. Sabine’s strategic advice around our experiences and audiences has been invaluable to our growth and development.” 

Steven Fox, General Manager Museum Experience, MOTAT

“I am very happy with the work with Sabine on our audience strategy. Our audience planning really connects with our vision now. The coming together of the different functions to talk about audiences that Sabine initiated has been so beneficial. The discussion happens constantly now and quite naturally within discussions around exhibitions, projects etc. and things are progressing. I have really enjoyed working with Sabine and I hope we can do more work together in due course.”

Blair Jackson, Director, Christchurch Art Gallery Te Puna o Waiwhetū

“With thanks from funding from Auckland Council Regional Events, our theatre company for children has an exciting new Strategic Plan developed and created by Sally Manuireva Consulting together with Sabine Doolin (InsightUnlocked). It was an easy and comfortable process and we were thrilled at how Sally and Sabine distilled all our passions, ideas and challenges into a Plan which encapsulates so much in an easy-to-read and inspiring document. They knew the questions to ask and the buttons to push and obviously listened intently throughout the process.”

Tim Bray, Artistic Director, Tim Bray Theatre Company


“Sabine is an exceptionally talented strategist. She has a rare ability to see the big picture and pull together all the practical and tactical details to affect change. Her knowledge of audience insight is outstanding, and she is a pleasure to work with. She had a significant impact at Tate on our audience strategy and business success.”

Claire Eva, Head of Marketing & Audience, Tate

“Sabine is one of the most insightful, professional and strategic people I have worked with. Not only she commands marketing research and insights but she successfully translates them into culture change programmes. She champions organisational change and understands behaviour and attitudinal change and what makes organisations move successfully in their audience journey. I worked with her for six years at Tate and I always looked to Sabine for her insights and support. She is truly collaborative and believes passionately in putting audiences and customers centre stage.” 

Vilma Nikolaidou, Head of Organisational Development, Tate

“Sabine worked across wide range of art and audience focus projects and programmes to provide rigorous research and insight to develop successful connection with new audience across Tate Britain and Tate Moderns young people’s programmes. Sabine would be a great asset to any company or organisation.”

Mark Miller, Young People’s Programme Tate Modern and Tate Britain

Image by Peggy and Marco Lachmann-Anke on Pixabay

Unlocking insight – unlocking strategy – unlocking audiences