What’s the point of culture?

An inspiring article by Frank Cottrell Boyce about how culture develops – through generosity, curiosity, open ended and in unexpected ways across time rather than through a utalitarian, transactional ‘investment’ approach.

“The powerful thing about the gift – as opposed to an investment – is that its consequences are impossible to predict.”

Audiences for outdoor arts tend to be representative of the local demographics

“Unlike audiences for many other artforms and cultural activities, audiences for outdoor arts tend to be representative of the demographics of the public in their area.”

The Audience Agency (UK) has published an interesting report about audiences for outdoor arts.

Art-ificial intelligence

Auckland Art Gallery’s new chatbot demonstrates art-ificial intelligence to give new access to 17,000 artworks. The chatbot is accessible via Facebook Messenger.

It is part of an initiative called Send Me SFMOMA headed by the San Francisco Museum of Modern Art (SFMOMA), who launched their text message-based chatbot in July 2017. Following the project’s success, SFMOMA shared basic code behind the chatbot, so that institutions around the world could adapt it to their own holdings. Auckland Art Gallery’s project was initiated following a conversation with SFMOMA facilitated by Sabine Doolin, Audience Strategist from InsightUnlocked, and Anna Leary, Director of Objective Virtual Marketing.

Auckland Art Gallery press release:


(c) Auckland Art Gallery

Researching cultural value – have me made progress?

A US and a UK researcher discuss whether we have made progress in researching cultural value.

I like the idea of “moving away from ‘research for advocacy’ and towards research that helps those working in the cultural sector make better decisions”.