From my experience working at Tate, I support this 100%. Research and data alone are not enough to become data informed. It requires a lot activation to get people to understand, embrace and eventually act on research findings. Investing in insight is great, but investing in its activation will get you the return.
As Colleen suggests, “data needs:
an insider who knows what the findings mean
a storyteller who shares the story that the data tells
Tim Baker about (mis)conceptions about pricing in the arts.
Using findings from The Art of Pricing survey they had conducted recently, Tim Baker of BakerRichards wrote a thought-provoking article about conceptions and misconceptions of pricing in the arts. He suggests it’s time “to start a serious debate about the true meaning of affordability in the arts”.
Some great insights into becoming a data-informed cultural organisation can be found in a mini-series of Colleen Dilenschneider, of US research agency Impacts, on her blog.
Her blog on the first step of data collection is out now with some useful explanations of types of research, what to measure and how to get the data.
But data is only the start, of course, and the culture change involved is not to be underestimated. Look out for the other three of the four steps she proposes over the coming weeks: data interpretation, data acceptance and data integration.
A new report published by the UK Museum Association
A new report published by the UK Museum Association highlights the challenges of inclusion in museums and gives practical insights and tools for change across a range of themes in short articles by practitioners: Power and Privilege in the 21st Century Museum