How Late at Tate is changing perceptions of a gallery visit for young people.
“Lates” are a popular way to activate museums and galleries and attract a younger audience. The social aspect and the different atmosphere at night are important triggers, but they can do much more than that. As part of Circuit, we did some audience research with young people attending the Late at Tate programme at Tate in 2015. The most interesting finding for me was in relation to young people developing their identity and how we can support that. Here is a link to the posts.
Circuit was a four-year national UK programme to “connect young people and galleries to spark change”, working in partnership with the youth and cultural sector across the country. Led by Tate and funded by the Paul Hamlyn Foundation, it provided opportunities for young people to steer their own learning and create cultural activity across art disciplines. The Circuit website is a wonderful repository of a lot of the learnings from the programme across the four years and across the country.
The New Citizenship Project advocates for the trend from consumers, a role that developed in the 20th century, to 21st century citizens. This shift influences how we see ourselves – reactive or taking an active role – as well as how we treat others – whether we ‘sell’ to them or offer ways to participate in our institutions and society as a whole. A compelling idea.
At Tate we worked with NCP on the future of membership project, how to move from a transactional to a more connected, participative relationship with Tate Members.
Tate is taking a new approach to activate audiences through art
Tate Exchange is…
“A space for everyone to collaborate, test ideas and discover new perspectives on life, through art.”
It further developes the Tate brand from democratising access to art, later provoking dialogue about art, to now activating people through art.
The annual Tate Exchange programme brings together artists, partners from within and beyond the arts, and audiences. With its main hub in the new Tate Modern it also spans activities at the other galleries and has a digital strand. The theme in its first year is exchange itself.
In the initial months Tate led programme with artists and the public, now the partners from the arts, health, education and charitable sectors take over and run a participatory programme of workshops, activities and debates.
Art not for arts sake but art to trigger thoughts, emotions, conversations and more about life – an inspiring new approach by Tate. I can’t wait to hear more about how it is going.
When Hustling Tickets and Contributions is Just Not Cutting it Anymore
A thought-provoking keynote by Diana Ragsdale about how embracing the market will move arts organisations further away from meaningfully connecting with communities. She calls for transformative engagement“meaning engagement with the community that changes the way your organization thinks and what it does”and offers 5 ways to achieve this:
Let the community back in.
Practice radical hospitality.
Be the kitchen table, be the camp fire.
Focus on impact rather than size.
Create scaffolds of meaning-making rather than money-making.
She suggests to ponder this question sometime: “What are you laboring for that transcends your organization and your position within it—what values, goals, or progress in the world? Indeed, what are we all laboring for in the arts? What’s the change we want to see?”
Why what happens ‘out there’ is as important to museums as what happens ‘in here’
A wonderful talk about the opportunities for museums in increasingly divisive societies: Tony Butler, Executive Director of Derby Museums Trust at MuseumNext New York in November 2016.
Museums have the opportunity to “…be a midwife for a common story to emerge that puts the defence of global connection, racial tolerance and gender equality at its heart”.
The important, inspirational and highly readable new book by the inimitable Nina Simon.
The important, inspirational and highly readable new book by the inimitable Nina Simon. It explores how museums can matter more – by understanding their (desired) audience and what matters to them to open more doors and invite more people into our organisations.