QWB Lab

Unlocking the value of culture through wellbeing

Quantum Wellbeing Lab (QWB Lab) is a new initiative, a joint venture of InsightUnlocked with economic design firm BureauHaus, with the mission to unlock the wealth of wellbeing in our world.

We want to realise the true value of Museums, Art Galleries and Cultural Heritage Sites by understanding the wellbeing they generate for us, our communities, and our cities.

In these challenging times, we need to amplify the benefits of arts and culture to our economy, our health, our society, and do so in a sustainable way. We often understand their impact anecdotally, but we need to do it comprehensively so our resources are better allocated.

We believe there is wellbeing in many areas of museums and this value for its visitors and wider society can be unlocked and used to reframe how museums are perceived.

He toiora kei te pīwai kuinga rau
There is well-being at the water source of a hundred streamlets    

QWB Lab is developing a suite of tools and building a new collaborative platform bringing together people and organisations to measure, articulate, and develop the incredible value museums create for our wellbeing.

Thank you to Manatū Taonga Ministry for Culture & Heritage for funding support through the Cultural Sector Innovation Fund.  

More information is coming soon on a QWB Lab website.
If you are interested in finding out more, please contact us.

© QWBLab Limited 2022


QWBLab Limited, trading as “QWB Lab”, registered in Auckland, New Zealand.
NZ Business Number 94-29049767827
GST number 134-740-205