Click on the links below to access any of the resources. Please don’t hesitate to get in touch with any questions.


Audience focus is central to InsightUnlocked’s practice: Read or download the Manifesto for Audience Focus.
I am speaking about the Manifesto in this Museums Aotearoa’s zui recording: “What do today’s museum and gallery visitors expect, who are they, and how can we make their visit memorable?” (from about minute 30) as part of a range of presenters: Angie Judge (Dexibit), Gayle Beck (Te Papa) and Adrian Kingston (Te Papa).

Audience-focus health check

How audience focused are you or your organisation? Answer this 3-minute quiz to find out and get some tips on how to develop your audience focus further.


A compilation of available sources of insight into cultural audiences and Covid-19

Case studies

A 5-year Visitor Experience Plan for MOTAT


I write a monthly newsletter, a compilation of what inspires me on my journeys around the arts and culture world and around audiences and strategy. I share new and old, practical and philosophical, serious and fun stuff that I come across over a month and I do my best to be inspirational and informative.

Sign up here and read previous editions below.

Image for Resources: Artist studio with colourful painting resources
Image: Katya Austin on Unsplash

Unlocking insight – unlocking strategy – unlocking audiences