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Manifesto for Audience Focus

Museums Aotearoa’s zui recording: What do today’s museum and gallery visitors expect, who are they, and how can we make their visit memorable?
I am speaking about the Manifesto from about minute 30, the other presenters were Angie Judge (Dexibit), Gayle Beck (Te Papa) and Adrian Kingston (Te Papa).


How audience focused are you? Take the Quiz

Case studies

A 5-year Visitor Experience Plan for MOTAT


November 2020: Losses and gains

October 2020: Rediscover your local community

September 2020: Yo-yo

August 2020: Squeaky wheel gets the oil

July 2020: Awakening from the digital rush

June 2020: Returning to normal?

Image for Resources: Artist studio with colourful painting resources
Image: Katya Austin on Unsplash

Unlocking insight – unlocking strategy – unlocking audiences