Click on the links below to access any of the resources. Please don’t hesitate to get in touch with any questions.

Manifesto for audience focus

Audience focus is central to InsightUnlocked’s practice: Read or download the Manifesto for Audience Focus.
I am speaking about the Manifesto in this Museums Aotearoa’s zui recording: “What do today’s museum and gallery visitors expect, who are they, and how can we make their visit memorable?” (from about minute 30) as part of a range of presenters: Angie Judge (Dexibit), Gayle Beck (Te Papa) and Adrian Kingston (Te Papa).

Audience focus health check

How audience focused are you or your organisation? Answer this 3-minute quiz to find out and get some tips on how to develop your audience focus further.

Audience insight

A compilation of available sources of insight into cultural audiences and Covid-19

Case studies

A 5-year Visitor Experience Plan for MOTAT


I write a monthly newsletter, a compilation of what inspires me on my journeys around the arts and culture world and around audiences and strategy. I share new and old, practical and philosophical, serious and fun stuff that I come across over a month and I do my best to be inspirational and informative.

Sign up here and read previous editions below.

Image for Resources: Artist studio with colourful painting resources
Image: Katya Austin on Unsplash

Unlocking insight – unlocking strategy – unlocking audiences