Click on the links below to access any of the resources and/or get in touch if you have any questions.


Manifesto for Audience Focus

I am speaking about the Manifesto in this Museums Aotearoa’s zui recording: What do today’s museum and gallery visitors expect, who are they, and how can we make their visit memorable? (from about minute 30). The other presenters were Angie Judge (Dexibit), Gayle Beck (Te Papa) and Adrian Kingston (Te Papa).

Audience-focus health check

How audience focused are you? Answer this 3-minute questionnaire to find out plus get some tips on how to develop your audience focus further.


A list of available sources of insight into cultural audiences and Covid-19

Case studies

A 5-year Visitor Experience Plan for MOTAT


I send a monthly newsletter, a compilation of what inspires me on my journeys around the arts and culture world and around audiences and strategy. I share new and old, practical and philosophical, serious and fun stuff that I come across over a month and I do my best to be inspirational and informative.
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Image for Resources: Artist studio with colourful painting resources
Image: Katya Austin on Unsplash

Unlocking insight – unlocking strategy – unlocking audiences