Click on the links below to access any of the resources and/or get in touch if you have any questions.


Manifesto for Audience Focus

Museums Aotearoa’s zui recording: What do today’s museum and gallery visitors expect, who are they, and how can we make their visit memorable?
I am speaking about the Manifesto from about minute 30, the other presenters were Angie Judge (Dexibit), Gayle Beck (Te Papa) and Adrian Kingston (Te Papa).


How audience focused are you? Find out by answering 10 short questions.
Click here to start the Quiz.

Case studies

A 5-year Visitor Experience Plan for MOTAT


I send a monthly newsletter, a compilation of what inspires me on my journeys around the arts and culture world and around audiences and strategy. I share new and old, practical and philosophical, serious and fun stuff that I come across over a month and I do my best to be inspirational and informative.
You can sign up here and/or read previous editions below.

New year’s resolutions anyone? (January 2021)

What a rollercoaster year (December 2020)

Losses and gains (November 2020)

Rediscover your local community (October 2020)

Yo-yo (September 2020)

Squeaky wheel gets the oil (August 2020)

Awakening from the digital rush (July 2020)

Returning to normal? (June 2020)

Image for Resources: Artist studio with colourful painting resources
Image: Katya Austin on Unsplash

Unlocking insight – unlocking strategy – unlocking audiences