Insight – Strategy – Activation

service model

Through a combination of insight, strategy and activation, InsightUnlocked works with you and your team to unlock the audience potential of your museum, gallery, theatre or other cultural organisation:


Understanding your audience and bringing your research to life

  • Review of research, data and context
  • Stakeholder consultation
  • SWOT and scoping opportunities
  • Making more of your existing research
  • Identifying your audience research needs or gaps
  • Developing a research brief


Turning your insight into strategies that align with your purpose

  • Strategic review and recommendations
  • Strategic planning
  • Audience development strategy
  • Workshops to articulate strategy
  • Linking strategy to purpose and vision (refreshing these if needed)
  • Defining success and its measures


Activating your team to move from insight and strategy to action

  • Developing an activation plan
  • Engaging and motivating staff across functions
  • Workshop facilitation, training sessions, presentations
  • Internal communication
  • Project management and follow-up
  • Building capability through coaching and mentoring

Reference projects are set out below. Services can be applied in combination or individually, always depending on your needs. For a free, no-obligation conversation to explore your situation and how I can support you, get in touch.

In addition, I offer these unique programmes in collaboration with associates:

Tear up the
audience rulebook ©

A transformational workshop programme for placing audiences at the centre of your organisation

Read more, download the information leaflet or get in touch

creativity workshops ©

A fresh way of inspiring creativity, boosting well-being and building team collaboration through art

Read more, download the information leaflet or get in touch

Reference projects

  • Christchurch Art Gallery: Developed an audience strategy and activated it across the organisation
  • MOTAT: Developed an audience development and research framework; activated audience insight; identified strategic target audiences; developed a 5-year visitor experience plan
  • Govett-Brewster Art Gallery/Len Lye Centre: Presentation and facilitated discussion with the Gallery’s Council management (‘opportunities and challenges for 21st century museums’)
  • Museums Wellington: Feasibility study for the Cable Car Museum
  • Auckland Council: Strategic Review of Papakura Museum
  • Tim Bray Theatre Company: Strategic Plan
  • University of Auckland: ArtWorks© creativity workshops with university library staff
  • Auckland Philharmonia Orchestra: Tear up the audience rule book© workshop
Photo by Crystal710 from Pixabay

Unlocking insight – unlocking strategy – unlocking audiences