Insight – Strategy – Activation

With tools around insight, strategy and activation, InsightUnlocked works with you and your team to unlock the audience potential of your organisation:


Understand your audience and bring your research to life

  • Review of research, data and context
  • Stakeholder consultation
  • SWOT analysis
  • Making more of your existing research
  • Identifying your audience research needs or gaps
  • Developing a research brief


Turn your insight into strategies that align with your purpose

  • Strategic review
  • Strategic planning
  • Feasibility study
  • Audience strategy
  • Strategy workshops
  • Linking strategy to purpose and vision (refreshing these if needed)
  • Defining success and its measures


Activate your team to move from strategy to action

  • Developing an activation plan
  • Engaging and motivating staff across functions
  • Workshop facilitation, training sessions, presentations
  • Internal communication
  • Project management
  • Capability building

Tear Up the Audience Rulebook ©

Place audiences at the centre of your organisation with this transformational organisational change programme developed and facilitated in collaboration with Sally Manuireva Consulting.
Read more about it here  or get in touch to find out more.

Reference projects

  • Christchurch Art Gallery: Developed a new audience strategy better linked to the Gallery’s vision and activated it with a cross-functional team
  • MOTAT Museum of Transport and Technology: Created an audience development and research framework. Used the museum’s audience research and facilitated workshops to decide its strategic target audiences
  • Govett-Brewster Art Gallery/Len Lye Centre: Presented about ‘opportunities and challenges for 21st century museums’ and facilitated a discussion with the Gallery’s local council management
  • Museums Wellington: Conducted a feasibility study for the development of the Cable Car Museum (in collaboration with Sally Manuireva)
  • Auckland Council: Conducted a strategic review of Papakura Museum
  • Tim Bray Theatre Company: Developed a strategic plan for the children’s theatre company (in collaboration with Sally Manuireva)
  • University of Auckland Library: Ran creativity, wellbeing and team-building workshops (in collaboration with artist Sam Melser)
  • Auckland Philharmonia Orchestra: Tear up the audience rule book© workshop
  • MOTAT: Developed a 5-year visitor experience plan and an associated staff activation programme (in collaboration with Sally Manuireva)
Image by Crystal710 – Pixabay

Unlocking insight – unlocking strategy – unlocking audiences