Insight – Strategy – Activation

service model

Through a combination of insight, strategy and activation, InsightUnlocked works with you and your team to unlock the audience potential of your museum, gallery, theatre or other cultural organisation.


Understanding research, needs, opportunities, challenges or gaps


Turning insight into strategies that align with your purpose


Activating your team to move from strategy to action

Reference projects are set out below. Services can be applied in combination or individually, always depending on your needs. For a no-obligation conversation to explore your situation and needs and how I can support you, get in touch.

In addition, I offer these unique services in collaboration with associates:

Tear up the
audience rulebook ©

A transformational workshop programme for placing audiences at the centre of your organisation

Read more, download the information leaflet or get in touch

creativity workshops ©

A fresh way of inspiring creativity, boosting well-being and building team collaboration through art

Read more, download the information leaflet or get in touch

Reference projects

  • Christchurch Art Gallery: Developing an audience strategy and activating it across the organisation
  • MOTAT: Developing an audience development and research framework, activating audience insight, identifying strategic target audiences
  • Govett-Brewster Art Gallery/Len Lye Centre: Presentation and facilitated discussion with the Gallery’s Council management (‘opportunities and challenges for 21st century museums’)
  • Museums Wellington: Feasibility study for the Cable Car Museum
  • Auckland Council: Strategic Review of Papakura Museum
  • Tim Bray Theatre Company: Strategic Plan
  • University of Auckland: ArtWorks© creativity workshops with university library staff
  • Auckland Philharmonia Orchestra: Tear up the audience rule book© workshop
Photo by Crystal710 from Pixabay

Unlocking insight – unlocking strategy – unlocking audiences