Insight – Strategy – Activation

Through a combination of insight, strategy and activation, InsightUnlocked works with you and your team to unlock your audience potential.

service model

Examples of services and reference projects are set out below. Services can be applied in combination or individually, depending on your needs. Get in touch for a no-obligation conversation to explore your situation and your needs.

Understanding your needs, opportunities, challenges or gaps 

  • Review of documents, data, materials and context for projects or strategies
  • Stakeholder consultation
  • SWOT analysis
  • Making sense of your existing audience research
  • Audience research needs analysis
  • Developing a brief for new audience research

Turning your insight into strategy that aligns with your purpose

  • Strategic review and recommendations for plans or projects
  • Strategic planning
  • Audience development strategy and pathway
  • Workshopping and articulating your intentions
  • Linking your strategy to your purpose and vision (and refreshing these if needed)
  • Defining success and its measures

Activating your team to turn your strategy into action

  • Developing an activation plan
  • Engaging and motivating staff across functions and/or stakeholders
  • Workshop facilitation, training sessions, presentations
  • Developing a strategic narrative
  • Planning and developing internal communications


Reference projects

  • Christchurch Art Gallery: Developing an audience strategy and activating it across the organisation
  • MOTAT: Developing an audience development and research framework, activating audience insight and defining strategic target audiences
  • Govett-Brewster Art Gallery/Len Lye Centre: Presentation and facilitated discussion with the Gallery’s Council management (‘opportunities and challenges for 21st century museums’)
  • Museums Wellington: Feasibility study for the Cable Car Museum
  • Auckland Council: Strategic Review of Papakura Museum
  • Tim Bray Theatre Company: Strategic Plan



To complement my skills or on larger projects I collaborate with Sally of Sally Manuireva Consulting.


Unlocking insight – unlocking strategy – unlocking audiences