Tear up the audience rulebook ©

A transformational approach to placing audiences at the centre

In times when audiences are shifting and the relevance of cultural organisations is challenged, this organisational development programme offers a new approach for placing audiences at the centre of your organisation for the long term.

Tear up the audience rulebook and – with the help of our “7 dimensions of audience focus” and interactive workshop activities including a unique card game – discover:

  • What is holding you/your organisation back from placing audiences at the centre?
  • What does ‘good’ look like across the 7 dimensions of audience focus?
  • What questions to ask and conversations to have in order to start the shift to placing audiences at the centre?

How it works

The programme is modular with these elements:

Who it is for

The programme is best suited for cross-functional groups from one organisation, who want to rethink their approach to audiences and turn it into action.
It can also be run with individuals from a mix of organisations to identify and discuss common challenges and ways forward.

What participants say

“… caused a few lightbulb ‘Eureka’ moments”
“… gets you thinking and sparks thoughtful and meaningful conversations between colleagues”
“Thought provoking”
“Loved the cards, as an exercise, it created open discussion and ideas, narrowed down the issues at hand”
“Great opportunity to bring different strands of the organisation together and develop some shared vision about our audiences”

Tear up the audience rule book

Developed with Sally Manuireva Consulting, presented at Nui te kōrero 2019, Creative New Zealand’s annual capability building event, and the Australian Museums and Galleries Association conference 2019.

For more information, please get in touch.

Unlocking insight – unlocking strategy – unlocking audiences