“Many companies pay lip service to being customer-centric, but don’t actually put it into practice. When used primarily as a buzzword, it’s no surprise the results are only buzzword-deep” says the Marketoonist and shares some data: The CMO Council found that “only 14 percent of marketers would say that customer-centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.”
I wonder whether one of the reasons might be that it is left to the marketing people and not approached in a multi-functional way?
If you are looking for a way to place audiences at the centre of your organisation, have a look at Tear Up the Audience Rulebook – a transformational workshop methodology developed and facilitated by InsightUnlocked in collaboration with Sally Manuireva Consulting. Find out more or get in touch.
We might be tired of the term (I can see eyes rolling…), but it seems that the multitude of communication tools hasn’t fundamentally changed the issue. And arts organisations (at least the bigger ones) are as guilty as business.