Beyond just your first answer: what creativity is/isn’t

It’s World Creativity and Innovation Week 15-21 April. You can still celebrate #IAmCreative joining or adding some of the final events.

Image: Jez Timms on Unsplash

Creativity is associated with and sits at the core of the arts, but it is a quality that goes far beyond the arts. Practicing and learning about the arts is not just for artists and should be an integral part of the education curriculum and our life in general.
The people from World Creativity & Innovation Week describe creativity aptly as: 

“…a mindset, a skill set, and a tool set. It’s a framework for approaching problems. It involves brainstorming a lot of ideas, seeking novelty, deferring judgment, and building off the ideas of others. When it comes down to it, creativity is about going beyond just your first right answer and discovering the second, third, or 124th.”

Curiosity fuels creativity 
Going beyond the first answers requires curiosity. Luckily, this is one of the superpowers of museums. More on this in a future post.

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What businesses can learn from artists

There is so much we can learn from artists, it’s not just the STEM subjects that are relevant in the business world, as is often claimed. In our changing world creativity, dealing with emotions, managing ambiguity, creating something memorable are skills that will become more and more useful.

The team from Let’s Go shares some of their experiences with creative collaboration