4/4 of Colleen Dilenschneider’s steps to a data informed organisation
Here is the forth post of Colleen’s path to becoming a data informed organisation: Seven Things Data-Informed Organisations Do Differently.
The 7 things are:
- Bring everyone to the same level of understanding;
- Incorporate data into all planning processes (not just marketing);
- Develop measurable objectives and metrics for success;
- Continuously gather market data and update plans accordingly;
- Take advantage of the predictive power of data;
- Look at market research as an investment rather than a cost; and
- Are actively shifting the organization’s culture
For me no7 is bringing it all together – a culture change. This is about attitudes to data, but I think behind this needs to be a positive attitude and approach to people – eventually it is not about data, but about our visitors, audience, customers, whatever we choose to call them, and about understanding them and showing empathy.
BTW, I realise I didn’t post Colleen’s third blog, here it is if you want to complete the series and hear about common cognitive biases to data: Accepting Data Can Be Hard
New report released by Museums Aotearoa
Museums Aotearoa released a new report that brings together academic research with data collected from New Zealand museums and their visitors.
It shows how cultural institutions are making an active contribution to cultural well-being, social cohesion and the economy in addition to their vital role as kaitiaki of knowledge and taonga.
A diverse audience is a much proclaimed goal for many cultural organisations, and rightly so. Public arts organisations need to be relevant to a broad population in order to be sustainable and funded long term. This means striving for an audience that is representative of the population.
The upcoming NZ census will tell us more about the ever-increasing diversity of the NZ population and with the update of the Audience Atlas by MHM and Creative NZ due in a few months, we will be able to compare cultural audiences with the population and understand the opportunities and challenges.
Here is a good perspective on how to look at such data and how to interpret (and not mis-interpret) it by Colleen Dilenschneider: Why Some Cultural Organizations Overestimate Success In Welcoming Diverse Visitors