What value do museums, art galleries and heritage properties contribute to Aotearoa New Zealand?

New report released by Museums Aotearoa

Museums Aotearoa released a new report that brings together academic research with data collected from New Zealand museums and their visitors.

It shows how cultural institutions are making an active contribution to cultural well-being, social cohesion and the economy in addition to their vital role as kaitiaki of knowledge and taonga.

PDF icon media release

PDF icon full report

Welcoming diverse visitors – are you looking at the data in the right way?

A diverse audience is a much proclaimed goal for many cultural organisations, and rightly so. Public arts organisations need to be relevant to a broad population in order to be sustainable and funded long term. This means striving for an audience that is representative of the population.

The upcoming NZ census will tell us more about the ever-increasing diversity of the NZ population and with the update of the Audience Atlas by MHM and Creative NZ due in a few months, we will be able to compare cultural audiences with the population and understand the opportunities and challenges.

Here is a good perspective on how to look at such data and how to interpret (and not mis-interpret) it by Colleen Dilenschneider: Why Some Cultural Organizations Overestimate Success In Welcoming Diverse Visitors