Museums and tourist boards at odds over cultural tourism

Interesting findings from a new survey on cultural tourism

Tourism professionals believe investment in arts and culture over the past five years had been the “the key driver in changing the perceptions of their city”. 

However, one in three museums are unlikely to collaborate with tourism brands, and three quarters think a stronger focus on tourism could clash with their educational goals.

— Read on www.artsprofessional.co.uk/news/museums-and-tourist-boards-odds-over-cultural-tourism