Why organisations need data advocates

2/4 of Colleen Dilenschneider’s steps to a data informed cultural organisation

Bringing the data to life – here is step 2 of Colleen Dilenschneider’s path to becoming a data informed cultural organisation: The Few, The Proud, The Nerdy – Why Your Organization Needs Data Advocates (2/4)

From my experience working at Tate, I support this 100%. Research and data alone are not enough to become data informed. It requires a lot activation to get people to understand, embrace and eventually act on research findings. Investing in insight is great, but investing in its activation will get you the return.

As Colleen suggests, “data needs:

  • an insider who knows what the findings mean
  • a storyteller who shares the story that the data tells
  • a translator, so it isn’t misunderstood
  • a champion, so it is kept front and centre”

Read Colleen’s article here.

What it takes to become a data-informed cultural organisation (1/4)

It’s more than just data

Some great insights into becoming a data-informed cultural organisation can be found in a mini-series of Colleen Dilenschneider, of US research agency Impacts, on her blog.

Her blog on the first step of data collection is out now with some useful explanations of types of research, what to measure and how to get the data.

But data is only the start, of course, and the culture change involved is not to be underestimated. Look out for the other three of the four steps she proposes over the coming weeks: data interpretation, data acceptance and data integration.