Sabine is one of the most insightful, professional and strategic people I have worked with. Not only she commands marketing research and insights but she successfully translates them into culture change programmes. She champions organisational change and understands behaviour and attitudinal change and what makes organisations move successfully in their audience journey. I worked with her for six years at Tate and I always looked to Sabine for her insights and support. She is truly collaborative and believes passionately in putting audiences and customers centre stage.

Vilma Nikolaidou, Head of Organisational Development, Tate

Author: sabine.doolin

Strategy consultant working with the cultural sector