Kia ora & hello

Welcome to InsightUnlocked

InsightUnlocked is a boutique consultancy that works with cultural organisations on strategy and organisational development with a focus on audiences.

InsightUnlocked helps museums, galleries, theatres and other cultural organisations: 

  • to better understand their audiences (insight),
  • to have clear audience intentions (strategy), and
  • to embed strategies and audience thinking in the organisation (activation),

in order to unlock audience potential for the organisation and relevant outcomes for visitors.

InsightUnlocked’s services are based on its director’s experience of increasing strategic audience focus at the Tate galleries and her previous background of brand marketing, strategic business and organisational development at global branded consumer goods company Procter&Gamble, as well as the ideas of human-centred design thinking.

Audience focus is central to InsightUnlocked’s practice – read the Manifesto for Audience Focus.

Based in Auckland, InsightUnlocked works with organisations in Aotearoa New Zealand and internationally.

Image: Tate Modern by jasonwebber01 on Morguefile

Unlocking insight – unlocking strategy – unlocking audiences