Kia ora & hello

I am Sabine Doolin,

an internationally experienced audience strategist and InsightUnlocked is my audience strategy consultancy.

I help cultural organisations to unlock their audience potential:

  • to make the most of audience insight,
  • to develop audience strategies,
  • to activate strategies and audience thinking in the organisation,

in order to deliver more audience focus for the organisation and outcomes for visitors.

My practice is based on my experience of increasing strategic audience focus at the Tate galleries and my previous background in branded consumer goods.


Unlocking insight – unlocking change – unlocking audiences