Manifesto for Audience Focus

The experience of no (physical) audience during lockdown made even more obvious how central audiences are for our cultural organisations. Now is the time to really develop our audience centricity.

I have reflected on what I learned from my different experiences as a consultant, working at Tate and, before that, working in branded consumer goods, as well as from engaging with human-centred design more recently.

The result – a Manifesto for Audience Focus. Read and/or download the Manifesto here.

Do you have any thoughts about the Manifesto? Suggestions what should be added?Any questions? I welcome your feedback, please get in touch.

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Image: Stefan Cosma on Unsplash

Author: sabine.doolin

Strategy consultant working with the cultural sector

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