Seniors on the zipline

What a visitor attraction learned from its visitors

Sometimes new audience development opportunities can come from simply noticing who uses the spaces and how.

This Tourism New Zealand case study from Christchurch Adventure Park shows how insight into how visitors used their offer made a tourism business change their strategy and plans.

Our reservations team spoke with a potential customer asking about the age restrictions for the zipline… She was 92 and wanted to bring her children with her for her birthday. It took a few seconds to realise her children would be seniors too, but they came and had a fantastic time! For us, it really opened our eyes to a whole new world of customers we hadn’t previously engaged with”.

Christchurch Adventure Park
Image: Christchurch Adventure Park

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Author: sabine.doolin

Strategy consultant working with the cultural sector

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