The superpower of museums: sparking curiosity

One of museums’ superpower is the ability to spark curiosity. New research examines how museums can effectively employ this to cultivate more inclusive attitudes.

The American Alliance of Museums and Wilkening Consulting published Audiences and Inclusion: A Primer for Cultivating More Inclusive Attitudes Among the Public. It suggests that museums can play an essential role in creating safe and welcoming spaces for marginalised and at-risk communities, and in guiding museum visitors towards more inclusive attitudes and behaviours that benefit society as a whole. Using radical curiosity and courageous empathy, it offers 10 steps to crack open museum-goers’ worldviews and effect critical societal change while maintaining and broadening audiences. 

What stood out for me is that in a world where it seems to be getting harder to change minds with facts, it suggests instead to change the questions that are asked. How can we help people consider questions they might not otherwise think of? And spark their curiosity?

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Image: Marija Zaric on Unsplash

Author: sabine.doolin

Strategy consultant working with the cultural sector

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